Waste management; immediate, granular, accurate.
Bintracker Mobi by Gurru is disrupting the status quo in office and commercial waste services.
Mobi functions as a ‘smart meter’ for waste, empowering businesses and facility managers to take control of their waste output. By providing actionable insights through measured data, it enables customers to secure competitive collection pricing based on usage and implement effective waste-reduction strategies.
Mobi is a mobile waste scale that provides trouble-free waste measurement at the source. Attaching to any bin or cleaner’s trolley, it allows workers to weigh waste bags quickly and accurately before disposal. This provides granular data that can be analysed on a building, floor, or even room level.
During development, we observed commercial cleaners working and realised that their acceptance of the product was key to its success. Minimising impact on the user’s workflow was crucial, and this drove many design decisions throughout the product’s development cycle. This led to features including the ‘grippers’ bag hanging mechanism, an integrated wireless phone charger, a quick-release bin clamp and hot-swappable batteries.
In addition to the tangible components, our team developed the product's electronics, combining both functional elements with enhanced usability such as Bluetooth connectivity to a mobile device, a responsive display and accurate scale calibration.
The Team We believe good design happens by expert people working as a team.
Steve Martinuzzo Project Leader
Nathan Scanlon
Toto Cho
Thao Nguyen
Craig Burton
Adam Dean-Smith
Andrew Fanning
Animation
“Simply” explaining the complex.
Following Mobi’s development, Gurru engaged us to create a slick animation that conveys the ‘power and breadth’ of the Bintracker platform. After collaborating with Gurru to understand their key messages, we brainstormed - consolidating their points into brief sequences that deliver the message clearly without the fluff.
A clever combination of 3D animation, motion graphics and animated text allowed us to simplify complex ideas while maintaining engagement. Macro photography tied these concepts together, visually demonstrating how the different pieces integrate into the larger system. The drum beat subtly tied into the theme of rubbish collection while driving the video's pace. The result: a compelling 90-second animation that clearly explains Bintracker’s features, benefits, and functionality in an engaging, easily digestible format.