A new twist on reuse
After inspiring millions of people across 75 countries to reduce and reuse by ditching single-use coffee cups, KeepCup has put a new twist on reuse with the Helix range.
Developed by Cobalt, the Helix range transforms a single coffee cup into a modular bottle and cup system that makes it easier to reuse on the go. The new system allows users to seamlessly switch from a morning latte to an afternoon iced tea by changing between the screw-on cup lid and bottle extension.
Cobalt worked with KeepCup to develop this innovative concept, providing industrial design, product engineering and manufacturing support. Helix’s sophisticated look seamlessly slots into the KeepCup product family, updating the traditional KeepCup silhouette to reflect its refined performance.
A unique double helix thread allows users to quickly tighten the bottle or lid – with double the thread engagement from half the physical rotation. Additionally, a patented plug mechanism on the coffee lid creates a fully leak-free solution.
The Helix range is a flexible, convenient and enjoyable alternative to single use cups and bottles, further cementing KeepCup as a category leader through the design of innovative, sustainable products that users love.
The Helix range is designed for maximum flexibility of beverage, performance, and style through interchangeable cups, bottles, and lids. Transform your coffee cup into a water bottle with a simple rinse and change-of the lid.
Each product was designed with the user’s needs and pain points in mind, to provide the ultimate on-the-go solution. The cup’s secure, leak-proof lid is ready to throw in your bag or bike holder, while the external sipper hole lets you drink without breaking a stride.
Helix is engineered with dual-wall vacuum insulation to keep drinks hot for up to an hour, or cold for up to six. This material also works to seal the cup, despite the steam and pressure build-up inside.
The parts have been designed for efficient disassembly for easy cleaning, replacement, and end-of-life recycling. The easy-access twist-off lid provides wide-open access for cleaning - no bottle brushes required!
Keeping true to KeepCup’s brand, this unassuming product hides its intelligence behind a deceivingly sleek industrial design. Its simple form and soft surfaces make it recognisably and proudly KeepCup.
The Team We believe good design happens by expert people working as a team.
Kate Bednarz Project Leader
We’ve always been committed to designing innovative products which challenge the reality of our landfill-based economy. Our Helix range is no exception, which has been designed with careful consideration of our consumers’ needs.
Abigail Forsyth KeepCup Co-founder and Managing Director