Bio-Rad GelDoc Go

A new generation of imaging instumentation design

A digital imaging instrument used for nucleic acid and protein analysis, the Bio-Rad GelDoc Go was designed for ease of use, safety and efficiency from the outset. Its bench top size and rapid processing speed combined with unique client developed imaging technology, allows researchers to see separated proteins in one minute, compared with the 4-16 hours of competitor products. All parts of the system – hardware, software and consumables – were designed to link together harmoniously and intuitively.

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2020 Good Design Award Gold

2020 Good Design Award

Focus Areas

Industrial Design
Surface Engineering
Product Engineering
Visual Prototyping
Animation and product visualisation
Web page design and interactive demonstrators

Year

2020

Client

Bio-Rad

Design Objectives

Disruptive

Small Footprint

Smart Packaging

Human Factors

Shift user-expectations to an imager being a powerful and personal research tool

Large and accessible sample area

Fit optics, complex light paths and electronics.

Screen’s size and angle suited a wide range of users

The Team We believe good design happens by expert people working as a team.

Jack Magree Project Leader

Andrew Fanning

Nat Hunt

Marcus Krigsman

Graeme Marshall

Justin Yuan

Mark Matthews-Frederick

Craig Burton

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"Cobalt make Bio-Rad instruments easier to use, and faster to ship. With their world-class engineering, design, tooling liaison, digital design and implementation we don't go anywhere else."

Steve Swihart Bio-Rad Laboratories (USA) Advanced Engineering Manager