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Cobalt is thrilled to announce that two of our recently completed projects –Bio-Rad GelDoc Go and Adaptfit Cable Trainer – have both received prestigious accolades in this year’s Australian Good Design Awards:

As one of the world’s first and most respected product design awards programmes, the Australian Good Design Awards attract an international field of design firms and brands to showcase their most innovative product designs. We congratulate all of this year’s winners and entrants, who produced an outstanding calibre of design outcomes and pushed the bounds of innovation and good design.

Bio-Rad GelDoc Go

The GelDoc Go is the latest Bio-Rad product Cobalt has partnered with Bio-Rad. It is a new digital imaging instrument used for nucleic acid and protein analysis; designed for ease of use, safety and efficiency from the outset. Its bench top size and rapid processing speed combined with unique imaging technology allows researchers to see separated proteins in one minute, compared with 4-16 hour staining steps of competitor products. The crucial design challenge for Cobalt was to convey the product as easy to use yet, also convey that its performance was anything but insignificant – despite its compact dimensions.

Adaptfit Cable Trainer

The Adaptfit Cable Trainer compact design makes resistance and strength training readily available outside the commercial fitness environment. Its multi-use functionality provides the benefits of full body training and rehabilitation, while the innovative wall-mount design adds stability, frees up floor space and positions the trainer so that it is instantly ready for use. The sleek form was engineered by Cobalt to be unobtrusive, seamlessly integrating into any home or work space. The final design exercises a restrained approach in the form of the Adapt Cable Trainer to create simplicity that invites confidence in use.

Our clients are the real winners.

While we celebrate the well deserved recognition won by these two projects, Cobalt helps all our clients achieve product success through design. The reality is some projects tend to do well in awards programmes, while others – no less commercially or strategically successful for our clients including KeepCup and Yarra Trams – for sometimes inexplicable reasons, do not. So we take this opportunity to thank all our clients regardless of whether they win a Gold Award or not, for choosing to engage Cobalt, for its only with your vision and technology that we are able to create great product designs.

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