The Cobalt designed KeepCup; the little cup that is positively transforming behaviours worldwide, has won a 2014 GOOD DESIGN™ Award for Design Excellence.
The award for Design Excellence was made by the Chicago Athenaeum’s Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies to the Cobalt designed, KeepCup Brew.
Founded in Chicago in 1950, GOOD DESIGN remains the oldest and the world’s most recognised program for design excellence.
For 2014, the Museum received submissions from several thousand of the world’s leading manufacturers and design firms from around the world representing the most important and influential corporations worldwide from over 48 countries.
In October, the jury met in New York and Los Angeles and selected product designs and graphics from over 36 nations worthy of the prestigious GOOD DESIGN™ Award for their Design Excellence. Award winners were announced on 14 December 2014.
KeepCup Brew includes a tempered cafe-quality glass, an all new twin-seal lid and a sustainable and incredibly insulative cork band. This, together with their original models, have helped create the re-usable urban coffee cup category, and effected transformative behaviours in markets across the world.