User-centred Design Research
User-centred Design Research is all about deep user empathy. We aim to know your users better to discover the unmet needs that will make the products we design for you intrinsically more desirable.
WHAT IS IT? Knowledge about users by designers for design
User-centred design research combines multiple research techniques, all filtered through a user’s perspective to achieve a product or experience solution. Typical research techniques include user observations, market landscapes, benchmark product teardowns, and product or experience journey maps. This research is usually performed by designers who can then directly see and solve gaps between user needs and possible solutions.
WHAT COBALT CAN DO We see your user’s experience with independent clarity
User-centred design is a core element of Cobalt’s design process. It’s the raw data that powers real innovation and products which rise beyond good to be desirable. Understanding users’ needs are most effective by experts whose fresh eyes can see more clearly. We acknowledge and draw upon our client’s deeper technical knowledge and their customers’ demographics; however, our independent viewpoint is often better able to see user problems and opportunities with much more clarity.
We place an emphasised focus on users during every stage of the design process. Designated user-centred design research enables the project team, and yourself as a client, to elevate our level of understanding of the target audience that the design outcome is intended for. This allows a greater level of personalisation, and refinement to be instilled in the design from the beginning, generating more memorable user experiences.
Benchmark products can be direct competitors, but not necessarily. Where the technology is new, competitors may not exist. That said, there are always benchmarks, as there will be precedents within particular functions. In these cases, we will reference products with similar controls/displays, ergonomics, assembly etc to the product we are designing. Cobalt keeps a collection of hundreds of notable products which we use as references.