Animation & Motion Design Capabilities

Animation is more than just stunning visuals; it's a strategic storytelling tool that engages, educates and inspires. From the outset, we immerse ourselves in your project to identify your message's core ideas. Through meticulous planning, we turn these ideas into dynamic narratives that speak directly to your audience. Whether you're showcasing a product, defining your brand, or want to explain complex concepts, we craft animations that leave a lasting impression. By utilising associative imagery like metaphor and symbolism, we ensure your message is clear, memorable and emotionally resonant.

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3D animation allows you to market your ideas before production begins. We specialise in visualising concepts, products, and experiences that haven't yet been realised, helping you to sell, validate, and secure buy-in early. Animation accelerates pre-sales, boosts investor confidence, and aligns stakeholder expectations. No matter how abstract or intangible, we help you take steps toward market readiness, ensuring that your launch strategy is ahead of the game with tailored videos for various platforms.

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3D rendering allows us to showcase what traditional media can't. Beyond photography, we reveal hidden features, design nuances, and dynamic interactions, offering creative insights unconstrained by physical limitations. Our approach is iterative, allowing drafts to evolve over time, with ongoing collaborative feedback ensuring that every frame contributes to a cohesive, visually stunning whole. Whether exploring product internals, showcasing unique features, or visualising use case scenarios, our detail-rich animations break the limits of what's possible.

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Animation is a storytelling tool — but it’s also an extension of your brand identity. A carefully-crafted, polished animation signals professionalism, attention to detail, and a commitment to excellence, reinforcing your market position and building memorable brand presence. By aligning visuals with your brand identity, we ensure your animation not only informs but also elevates how your audience perceives your brand.

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How we work

At Cobalt Design, we know that every project is unique. That’s why we tailor our animation services to fit your specific needs, goals, and budget. Our workflow isn’t rigid—it’s a flexible, adaptive process designed to deliver the best possible outcomes for our clients.

Animation Workflow

1. Getting Started

2. Storyboarding

3. Scene-Building

4. 3D Rendering

5. Post-Production

6. Video Editing

7. Refinement

Every successful project begins with a clear, shared vision. We align with your goals, audience, and messaging to ensure our work reflects your brand identity and strategic objectives. Through close collaboration, we extract key insights to create an animation that meets your expectations and leaves a lasting impression.

We begin by creating detailed storyboards that map out sequences, pacing, and transitions. This phase also establishes the visual styles and animation techniques that will most effectively communicate your message. The storyboard serves as a visual guide, aligning everyone on the animation’s structure and providing a strong foundation for production.

Unrendered draft sequences are produced early on, establishing motion, timing, and camera angles to provide an indication of the animation’s pace and flow. Engineering models, key features, materials, and lighting are incorporated to define the cinematography and aesthetic, while assets are arranged into a structured hierarchy to support a repeatable, non-destructive workflow.

With the foundation set, we employ Physically Based Rendering to achieve realistic lighting, reflections and surface properties. Virtual cameras generate motion blur and depth of field, while optimised render settings balance visual fidelity with efficiency. This stage transforms draft sequences into fully realised frames, bringing the animation closer to its final form.

Rendered frames are refined through compositing, where layered image passes — such as reflections, lighting, and individual elements — are balanced to draw focus. Colour grading, motion graphics, and visual effects are applied to achieve the final look, carefully aligned with the narrative and brand style. All layers, elements and adjustments are combined to produce the desired visual outcome.

Effective editing can transform meaning, feeling and intent through subtle adjustments. Transitions, cuts, audio, and pacing are fine-tuned to elevate the overall impact, ensuring a cohesive narrative while exploring opportunities to enrich and expand the story beyond what was initially planned.

Finally, the animation undergoes a final round of refinement, where sequences are re-rendered and all elements are tuned to perfection. Every frame is reviewed and all feedback is consolidated, from colour grading to motion. Once the animation aligns with the project’s goals and vision, it is formatted to the required technical specifications – ready to be shared with the world.