Cobalt's work for KeepCup case studied in international textbook

At Cobalt we believe design should improve the world we live in. Following sustainable practices, engaging in socially responsible design and using our technical know-how helps us solve these practical design problems.

Sharing our experience and helping to educate in design and sustainability are some of the ways we can make a positive impact.

Recently, UK-based author Jane Penty invited Cobalt Principal Steve Martinuzzo to contribute to her new textbook Product Design and Sustainability (Strategies, Tools and Practice, 1st Edition), aimed at design students, practitioners and educators. In the textbook, Penty writes on the principles of sustainability, the integration of sustainable strategies in design practices and introduces a diverse range of social, economic and environmental design tools.

According to Steve “it was an honour to be involved in this book, especially as Jane wanted to use real projects as case studies, and practical educational resources for sustainable design are still quite uncommon”.

Topics covered in include how our research and insights guided the final design, and what techniques were used to overcome obstacles for changing consumer behaviours; from disposable to reusable. “Changing behaviours was our biggest challenge and in the end, our greatest sense of achievement”. Focussing on deeper user empathy, barista experience and adding unique value to the reusable coffee cup experience ultimately led us to a design that not only allows KeepCup owners to express themselves through their choice of colours and materials, but also use a reusable cup that is as functional as it is beautiful.

As a final takeaway, in the book Steve says he believes “more and more clients will genuinely care about products that reduce – rather than add – to the problems of waste, excess and social exclusion.”

Product Design and Sustainability by Jane Penty is now a globally prescribed text book across a number of Architecture and Product Design tertiary subjects. It is available for purchase here.

Information sourced from © Routledge 2019. Product Design and Sustainability (Strategies, Tools and Practice, 1st Edition) by Jane Penty.

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