Cobalt: the element behind the name

On a recent visit to Canberra, Cobalt took some time off to visit Questacon – Australia’s National Science and Technology Centre. There, among over 200 interactive exhibits, we noticed one in particular: a massive, life sized Periodic Table of Elements. Sitting at the top centre was a glass box showcasing the element that spawned our group’s name – Cobalt.

Cobalt (Co), the 27th element on the periodic table, is found in the earth’s crust usually combined with other mineralsPrimarily, the hardy mineral is usually used in the manufacture of magnetic, high-strength, wear-resistant alloys. Cobalt bonds together with other elements to create alloys used in technology and devices that perform far more strongly than they would using isolated minerals. Interestingly enough, this is similar to the core principles behind Cobalt Design’s integrated team structure – we believe that collaboration and teamwork is what binds everyone at the Cobalt studio together. Individually, we all have our own strengths, but it’s when we come together bound by a project that we can make something that really excels. 

Further comparisons can be drawn between our agency and the mineral from a design sense. Cobalt compounds give off a distinct deep blue colour, the likes of which has been used creatively over generations. Glass, ceramics, inks, paints and varnishes throughout history have used the mineral for decoration and aesthetics. Cobalt isn’t just a part of components that make functional marvels of engineering, it’s a crucial part of what makes them look superb. Just like our agency, cobalt as a mineral integrates itself into the engineering and design world to create products and creations that look as good as they work.

In the modern era, cobalt is the one element that keeps the world turning. It’s in our phones, our laptops, our chargers, our batteries – behind almost every worthwhile invention, Cobalt had a chance to play a pivotal part in making it work and look great. This is exactly the type of approach we here at Cobalt Design take to our projects; relishing the chance to create beautiful, human-centred designs through our collaboration and integrated design teams.

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