Product Design and Sustainability TB

Cobalt’s work for KeepCup case studied in international textbook

At Cobalt we believe design should improve the world we live in. Following sustainable practices, engaging in socially responsible design and using our technical know-how helps us solve these practical design problems.

Sharing our experience and helping to educate in design and sustainability are some of the ways we can make a positive impact.

Recently, UK-based author Jane Penty invited Cobalt Principal Steve Martinuzzo to contribute to her new textbook Product Design and Sustainability (Strategies, Tools and Practice, 1st Edition), aimed at design students, practitioners and educators. In the textbook, Penty writes on the principles of sustainability, the integration of sustainable strategies in design practices and introduces a diverse range of social, economic and environmental design tools.

According to Steve “it was an honour to be involved in this book, especially as Jane wanted to use real projects as case studies, and practical educational resources for sustainable design are still quite uncommon”.

Topics covered in include how our research and insights guided the final design, and what techniques were used to overcome obstacles for changing consumer behaviours; from disposable to reusable. “Changing behaviours was our biggest challenge and in the end, our greatest sense of achievement. Focussing on deeper user empathy, barista experience and adding unique value to the reusable coffee cup experience ultimately led us to a design that not only allows KeepCup owners to express themselves through their choice of colours and materials, but also use a reusable cup that is as functional as it is beautiful.”

As a final takeaway, in the book Steve says he believes “more and more clients will genuinely care about products that reduce – rather than add – to the problems of waste, excess and social exclusion.”

Product Design and Sustainability by Jane Penty is now a globally prescribed text book across a number of Architecture and Product Design tertiary subjects. It is available for purchase here.

Information sourced from © Routledge 2019. Product Design and Sustainability (Strategies, Tools and Practice, 1st Edition) by Jane Penty.

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Cobalt Fire Initiative

The Cobalt Fire Initiative

Cobalt stands with Australia. Cobalt stands for innovation.

Like people everywhere, we’ve been watching in dismay as Australian communities, lives and wildlife have been consumed by the on going fires. We extend our sympathy and thoughts to all those personally affected. And we want to help.

Coming together as a team after our Christmas leave, we’ve thought of how we can best contribute to rebuilding what we can, and better protecting ourselves from future fire emergencies. Our team agreed that we could offer more than a purely financial contribution; we wanted to help by doing what we do best. So here’s our response; the Cobalt Fire Initiative.

Details

Cobalt and our staff will contribute up to $50,000 in pro bono fees on a dollar-for-dollar basis of an agreed new product development project/s related to:

  • Bushfire detection
  • Fire fighting
  • Rural community rebuilding

So we are calling for innovative companies, be they established or start-ups (local or multinational), to partner with us and combine their technology with our user centred design and production engineering know how to create tangible products that will make a real difference to people. We have no pre-conceptions about the technologies or product idea as our only measure will be the project’s ability to make a positive difference.

Therefore, the idea could be low or high tech; conceptual or near-production ready. The following are just some examples, and we remain open to all suitable ideas from genuine clients:

  • IoT deployable smoke sensing pods
  • Adaptions to fire vehicles or fittings that improve operational effectiveness or safety
  • Products or systems that increase the ability of homes or buildings to withstand fire

We’d love to hear more ideas. For more information or to confidentially discuss your idea, please contact us at Cobalt on +61 3 9320 2200, or email sales@cobaltdesign.co

Image courtesy of: https://www.scienceimage.csiro.au/image/10646

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