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New Look Australian Open

Ace! New Look On-Court Environment

Earlier this month, Rod Laver Arena was transformed into the centre court of the 2008 Australian Open. The reason for setting-up 3 months early was to launch the biggest change to the look of the Australian Open in more than 20 years.

The key physical ‘on-court’ elements of this new look, such as player and umpire seating, serve-speed indicators, ball guards and even the players entry arch, were all designed, developed and project managed by Cobalt…

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Booze Bus II

Son of a Booze Bus

Recently the entire fleet of Victorian Booze buses has been upgraded to test for both drugs and alcohol. The original Cobalt designed vehicles have now become ‘Police Drug and Alcohol’ buses featuring new livery designed by Cobalt.

The upgraded fleet is another world-leading development for road safety initiated by the Victorian government’s Traffic Accident Commission (TAC) and Victoria Police.

The brief for the new livery was to clearly communicate the ‘drug and alcohol message’ whilst reinforcing the ‘authority’ of the vehicle. Retaining strong police elements, we also introduced the subtle use of silver and dynamic shapes to highlight that the ‘Booze’ bus now has some special additional technology. Winning an Australian Design Award in 2005, the interior of the bus was also upgraded with new scientific testing instruments.

A major media campaign supported by outdoor advertising heavily focuses on the new Police Drug and Alcohol buses to deliver TAC’s road safety message ‘If you drive on drugs, you’re out of your mind’.

Greenfields precision GPS Farming

GPS Farming

Farming goes high tech

Rinex, an innovative Perth-based company has applied cutting-edge GPS technology to agricultural applications helping Australian farmers increase their yield and reduce chemical use.

Developed with the assistance of Cobalt, Rinex recently released another guidance positioning product, the AS7500 Controller.

This product will compliment a range of precision farming products including the Saturn series, also designed by Cobalt for Australian and global markets.