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Art Direction

As an outcome in their own right, animations need to be conceptualised and planned to ensure the narrative and key messages are delivered in a compelling and concise way.

Guiding your vision to fruition.

Art direction is the process of guiding projects towards a clear, distinct purpose, message and target audience. Animation consists of a lot of freedom with endless opportunities to present your product or message in an engaging format. In order to ensure your message and goals are successfully presented, our project leaders are well equipped to provide effective art direction on animation projects.

  • Briefing, concept development
  • Storyboard, planning
  • SFX trials/development
  • Wire framing (Viewport)