Dell visits Cobalt

During his recent visit to Melbourne, Leong Lee Chye, Design Manager for Dell visited Cobalt and gave an insightful and informal presentation of Dell’s design strategy. Leong is a former RMIT Industrial Design graduate and is now based in Singapore. As well as previewing the new Dell Studio Hybrid PC, Leong outlined Dell’s approach of enhancing the user experience, with design being a central part of this strategy.

Internally called ‘Dell 2.0’ the world’s biggest computer manufacturer’s focus on design seeks to expand Dell’s appeal from being just about value, to a broader connection and relevance to all users through positive experiences.