China International Creative Design Week showcased the best of Victorian design innovation and attracted international delegates, speakers and creatives from across the design spectrum.

Co-ordinated by the DIA (Design Institute of Australia) council member Ian Wong, and the China Council for the Promotion of International Trade, the event was attended by a number of senior Chinese delegates and Australian State and Federal ministers and representatives. Visiting attendees included Victorian Premier Denis Napthine, Federal Trade Minister Andrew Robb, former Premier John Brumby and former Victorian Police commissioner Christine Nixon.

Jack Magree made an address and presentation at the event’s Design Forum, and presented various examples of award winning Cobalt designs including the KeepCup reusable coffee cup, Agilent analytical instruments and Heartsine defibrillators, showcasing Cobalt’s design ingenuity in the fields of scientific, medical and transport design. Minister for Trade Andrew Robb took a special interest in the range of Agilent and Heartsine projects.

During his visit, Jack also had the privilege of being invited to the opening of the Monash & South East University campus at Suzhou. Introduced by Ian Wong, Program Director of Monash University’s Master of Design Program, Jack delivered a guest lecture to the graduate students on campus. Using the KeepCup as an example, Jack communicated the Cobalt design ethos: a focus on user-centred design principles, contemporary styling, a rigorous iterative process, and an emphasis on precise engineering and manufacture. Jack also spoke at the China Creative Design Forum, outlining how Chinese businesses could benefit from the creative design expertise of Cobalt.